| Absinthe Posters X - Scenic & Photographic Cartons |
| Two highly unusual advertising cartons reflecting the landscape surrounding the absinthe-producing regions of France and Switzerland. |
A large format carton (70cm x 50cm) for Absinthe Edouard
Pernod, showing two climbers pausing to prepare an absinthe on
the slopes of the Matterhorn!
The fact that the brand label is not shown explicitly indicates that
this was probably an existing painting, co-opted for use in this
carton, but the whereabouts of the original, and the name of the
artist are not known.
Although Edouard Pernod was a large company, this carton must
have been produced only in small quantities for a limited period,
as this seems to be the sole surviving example.
Click on the images to see enlarged versions.
Pernod, showing two climbers pausing to prepare an absinthe on
the slopes of the Matterhorn!
The fact that the brand label is not shown explicitly indicates that
this was probably an existing painting, co-opted for use in this
carton, but the whereabouts of the original, and the name of the
artist are not known.
Although Edouard Pernod was a large company, this carton must
have been produced only in small quantities for a limited period,
as this seems to be the sole surviving example.
Click on the images to see enlarged versions.
| A previously unrecorded early photographic advertising carton for Absinthe Duval (35 x 50cm), showing the tallest pine tree in France, situated in the Joux forest just outside Pontarlier. The connection to absinthe is not immediately clear (!), although Pontarlier is known for its sapin, a liqueur made from pine buds. This carton originates directly from descendents of the Duval family, and is possibly a one-off photographic mock-up made for proofing purposes, rather than a commercially distributed item. |
| Click on the images to see enlarged versions. |
| A more conventional advertising carton for Absinthe Duval. Click on the thumbnail to see an enlarged image. |
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A remarkable print, one of three made from the original glass negative before it was accidentally destroyed.
This photograph was likely intended for a never-released publicity carton, and was intended to mimic the
famous Absinthe Bourgeois "Chat Noir" (which in turn was based on Charles Maire's famous still life for
Pernod Fils, with it's bottle, carafe, glass and folded Pontarlier newspaper).
This photograph was likely intended for a never-released publicity carton, and was intended to mimic the
famous Absinthe Bourgeois "Chat Noir" (which in turn was based on Charles Maire's famous still life for
Pernod Fils, with it's bottle, carafe, glass and folded Pontarlier newspaper).
